The technology advancements and associated take rates for data over mobile phones has been following a similar pattern to that of the widespread launch of consumer Internet access from the early 1990’s. In both cases, data delivery started at low speeds and was only of interest to the technical elite. As the popularity of each form of communication spread to the greater masses, so did the demand for bandwidth and new services. Because of that, the lessons learned from the maturation of dial-up access to textual content to near ubiquitous broadband access for all forms of content can be applied to the same growth in mobile phones and their evolution from WAP to the content-rich Web environment of today. The difference is that what took nearly two decades for wired broadband has taken only a fraction of that time for data delivery via mobile phones.

As mobile carriers are launching phones that have nearly the same processing power of PCs from only a few years ago, consumers are demanding a similar experience with full-function browsers and “megabit plus” data rates approaching those of wired connections. The explosive growth of the iPhone, the Google G1 phone, and other such devices are forcing mobile carriers to treat their mobile networks in the same way their service provider brothers are forced to. That means they need to have the same level of network and application visibility, security, and control over the traffic. Additionally, the element of mobility adds even more complexity to an already complex problem.

With these mobile carrier issues in mind, Narus designed NarusInsight, the real-time traffic intelligence system and the associated Cyber Protection, Intercept, and Traffic Management solutions. As mobile networks continue to catch up to the legacy wired networks in terms of usage and demand, NarusInsight will be the single solution that addresses multiple needs for operational and network efficiency.